Fully Integrated Campaign

Menulog × Jeff Goldblum

Client: Menulog · Agency: Y&R Sydney

A multi-disciplined campaign starring Hollywood actor Jeff Goldblum — TVC’s, Radio, Print, OOH, Digital & Activation. The “Chef Goldblum” food-truck activation earned global attention.

The films

Menulog Game 30 Broadcast · Celebrity · 0:30
Menulog Girls 30 Broadcast · 0:30
Menulog Radio Susan Radio · Award Winner · 0:30
Menulog Radio Gold Blues Radio · 0:30
Menulog Jeff vs Jeff Online · 1:31
Menulog Clothing 15 Broadcast · 0:15

OOH, Print & Activation

Campaign references

“In the 44 years that I’ve been representing major talent in Hollywood, we’ve probably been involved in more than 30 major ad campaigns on behalf of our actor clients. That said, I’ve never had a more professional, effective, efficient or more pleasant experience than the one lead from beginning to end by Sam Yeomans on behalf of Menulog with our client Jeff Goldblum. There wasn’t a single detail overlooked in any way. In fact, Sam and his team went way beyond our expectations on all levels.”
Keith AddisManaging Partner, Industry Entertainment (Jeff Goldblum’s manager)